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- 79009090 contributor B3493071.
- 79009090 contributor B3493072.
- 79009090 created "c1980.".
- 79009090 date "1980".
- 79009090 date "c1980.".
- 79009090 dateCopyrighted "c1980.".
- 79009090 description "Includes bibliographical references and index.".
- 79009090 extent "viii, 424 p. :".
- 79009090 identifier "0070406936".
- 79009090 issued "1980".
- 79009090 issued "c1980.".
- 79009090 language "eng".
- 79009090 publisher "New York : Gregg Division, McGraw-Hill,".
- 79009090 subject "658.8".
- 79009090 subject "HF5415 .M3324 1980".
- 79009090 subject "Marketing.".
- 79009090 title "Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Herbert L. Ross ; consultant, Peter G. Haines ; [illustrator, Anne Gayler].".
- 79009090 type "text".