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- 79011163 contributor B3495631.
- 79011163 contributor B3495632.
- 79011163 created "c1980.".
- 79011163 date "1980".
- 79011163 date "c1980.".
- 79011163 dateCopyrighted "c1980.".
- 79011163 description "Includes bibliographical references and index.".
- 79011163 extent "xvii, 796 p. :".
- 79011163 identifier "0024217603".
- 79011163 identifier "0029796407 (International ed.)".
- 79011163 issued "1980".
- 79011163 issued "c1980.".
- 79011163 language "eng".
- 79011163 publisher "New York : Macmillan,".
- 79011163 subject "658.8/35".
- 79011163 subject "HF5415.2 .T83 1980".
- 79011163 subject "Marketing research Case studies.".
- 79011163 subject "Marketing research.".
- 79011163 title "Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.".
- 79011163 type "text".