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- 79018152 contributor B3504218.
- 79018152 created "c1980.".
- 79018152 date "1980".
- 79018152 date "c1980.".
- 79018152 dateCopyrighted "c1980.".
- 79018152 description "Includes bibliographical references and index.".
- 79018152 extent "ix, 454 p., [8] leaves of plates :".
- 79018152 isPartOf "The Gregg/McGraw-Hill marketing series".
- 79018152 issued "1980".
- 79018152 issued "c1980.".
- 79018152 language "eng".
- 79018152 publisher "New York : Gregg Division, McGraw-Hill,".
- 79018152 subject "659.1".
- 79018152 subject "Advertising.".
- 79018152 subject "HF5823 .B855 1980".
- 79018152 title "Advertising in the marketplace / John D. Burke.".
- 79018152 type "text".