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- 79018532 contributor B3504710.
- 79018532 contributor B3504711.
- 79018532 created "c1980.".
- 79018532 date "1980".
- 79018532 date "c1980.".
- 79018532 dateCopyrighted "c1980.".
- 79018532 description "Includes bibliographical references and index.".
- 79018532 extent "xvi, 628 p. :".
- 79018532 identifier "0471000590".
- 79018532 isPartOf "Wiley series in marketing".
- 79018532 issued "1980".
- 79018532 issued "c1980.".
- 79018532 language "eng".
- 79018532 publisher "New York : Wiley,".
- 79018532 subject "658.8/3".
- 79018532 subject "HF5415.2 .A14".
- 79018532 subject "Marketing research.".
- 79018532 title "Marketing research : private and public sector decisions / David A. Aaker, George S. Day.".
- 79018532 type "text".