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- 79019573 contributor B3506010.
- 79019573 created "c1980.".
- 79019573 date "1980".
- 79019573 date "c1980.".
- 79019573 dateCopyrighted "c1980.".
- 79019573 description "Includes bibliographical references and indexes.".
- 79019573 extent "xiii, 498 p. :".
- 79019573 identifier "0876206062".
- 79019573 issued "1980".
- 79019573 issued "c1980.".
- 79019573 language "eng".
- 79019573 publisher "Santa Monica, Calif. : Goodyear Pub. Co.,".
- 79019573 spatial "United States".
- 79019573 subject "658.8/00973".
- 79019573 subject "HF5415.13 .M3526".
- 79019573 subject "Marketing United States Management Case studies.".
- 79019573 subject "Marketing United States Management.".
- 79019573 title "Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.".
- 79019573 type "text".