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- 79021531 contributor B3508433.
- 79021531 created "c1980.".
- 79021531 date "1980".
- 79021531 date "c1980.".
- 79021531 dateCopyrighted "c1980.".
- 79021531 description "Includes bibliographical references and index.".
- 79021531 extent "xii, 432 p. :".
- 79021531 identifier "0135581222 :".
- 79021531 issued "1980".
- 79021531 issued "c1980.".
- 79021531 language "eng".
- 79021531 publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- 79021531 subject "658.8".
- 79021531 subject "HF5415.13 .M3524 1980".
- 79021531 subject "Marketing Management.".
- 79021531 title "Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox.".
- 79021531 type "text".