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- 79025228 contributor B3513081.
- 79025228 contributor B3513082.
- 79025228 created "1980.".
- 79025228 date "1980".
- 79025228 date "1980.".
- 79025228 dateCopyrighted "1980.".
- 79025228 description "Bibliography: p. 274-295.".
- 79025228 extent "vii, 301 p. :".
- 79025228 identifier "0030559065 :".
- 79025228 issued "1980".
- 79025228 issued "1980.".
- 79025228 language "eng".
- 79025228 publisher "New York : Praeger,".
- 79025228 subject "659.1".
- 79025228 subject "Advertising media planning.".
- 79025228 subject "Advertising.".
- 79025228 subject "HF5821 .P43".
- 79025228 title "Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.".
- 79025228 type "text".