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- 79028124 alternative "Modern marketing.".
- 79028124 contributor B3516532.
- 79028124 created "c1980.".
- 79028124 date "1980".
- 79028124 date "c1980.".
- 79028124 dateCopyrighted "c1980.".
- 79028124 description "Includes bibliographical references and indexes.".
- 79028124 extent "xxii, 709, xvii p. :".
- 79028124 identifier "0394322541 :".
- 79028124 issued "1980".
- 79028124 issued "c1980.".
- 79028124 language "eng".
- 79028124 publisher "New York : Random House, Business Division,".
- 79028124 subject "658.8".
- 79028124 subject "HF5415 .M545 1980".
- 79028124 subject "Marketing Case studies.".
- 79028124 subject "Marketing Management.".
- 79028124 subject "Marketing.".
- 79028124 title "Modern marketing management / [Burton Marcus ... et al.].".
- 79028124 type "text".