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- 79028982 contributor B3517346.
- 79028982 contributor B3517347.
- 79028982 created "1971?]".
- 79028982 date "1971".
- 79028982 date "1971?]".
- 79028982 dateCopyrighted "1971?]".
- 79028982 description "Includes bibliographies.".
- 79028982 extent "vii, 339 p.".
- 79028982 isPartOf "Marketing research techniques".
- 79028982 isPartOf "[American Marketing Association] Bibliography series, no. 14".
- 79028982 issued "1971".
- 79028982 issued "1971?]".
- 79028982 language "eng".
- 79028982 publisher "[Chicago, American Marketing Association,".
- 79028982 subject "658.83/4".
- 79028982 subject "Attitude (Psychology) Testing Congresses.".
- 79028982 subject "Consumers Congresses.".
- 79028982 subject "HF5415.2 .A443".
- 79028982 subject "Marketing research Congresses.".
- 79028982 title "Attitude research reaches new heights. Charles W. King and Douglas J. Tigert, editors.".
- 79028982 type "text".