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- 79090762 contributor B3534370.
- 79090762 created "c1979.".
- 79090762 date "1979".
- 79090762 date "c1979.".
- 79090762 dateCopyrighted "c1979.".
- 79090762 description "Bibliography: p. 135-140.".
- 79090762 extent "vi, 140 p. :".
- 79090762 issued "1979".
- 79090762 issued "c1979.".
- 79090762 language "eng".
- 79090762 publisher "New York, N.Y. : Association of National Advertisers,".
- 79090762 spatial "United States.".
- 79090762 subject "659.1/11 19".
- 79090762 subject "Advertising Effective frequency United States.".
- 79090762 subject "Advertising Research.".
- 79090762 subject "Advertising media planning United States.".
- 79090762 subject "HF5826.5 .N36".
- 79090762 title "Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J. Naples.".
- 79090762 type "text".