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- 79122491 contributor B3562201.
- 79122491 contributor B3562202.
- 79122491 created "c1979.".
- 79122491 date "1979".
- 79122491 date "c1979.".
- 79122491 dateCopyrighted "c1979.".
- 79122491 extent "viii, 49 p. :".
- 79122491 issued "1979".
- 79122491 issued "c1979.".
- 79122491 language "eng".
- 79122491 publisher "Washington : American Bankers Association,".
- 79122491 subject "332.1/6".
- 79122491 subject "Bank marketing.".
- 79122491 subject "HG4309 .L48".
- 79122491 subject "Trust companies.".
- 79122491 title "Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.".
- 79122491 type "text".