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- 79138478 contributor B3571093.
- 79138478 contributor B3571094.
- 79138478 created "[1971]".
- 79138478 date "1971".
- 79138478 date "[1971]".
- 79138478 dateCopyrighted "[1971]".
- 79138478 description "Includes bibliographical references.".
- 79138478 extent "xi, 627 p.".
- 79138478 identifier "0130626384".
- 79138478 issued "1971".
- 79138478 issued "[1971]".
- 79138478 language "eng".
- 79138478 publisher "Englewood Cliffs, N.J., Prentice-Hall".
- 79138478 subject "658.8".
- 79138478 subject "HF5415 .C79 1971".
- 79138478 subject "Marketing Decision making.".
- 79138478 subject "Marketing.".
- 79138478 title "Basic marketing: concepts, decisions, and strategies [by] Edward W. Cundiff [and] Richard R. Still.".
- 79138478 type "text".