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- 79149165 contributor B3572085.
- 79149165 contributor B3572086.
- 79149165 created "[c1970]".
- 79149165 date "1970".
- 79149165 date "[c1970]".
- 79149165 dateCopyrighted "[c1970]".
- 79149165 description "How the newspapers have engineered an image.--Seventeen years of wrongdoing.--What can the newspapers do to make amends for 17 years of wrongdoing?--Appendices (p. 41-256):--A. An anthology of deception; the evidence.--B. The best of C.O.P.E.; selected reprints of previous issues.--C. Testimony of Jack R. Cole before the House Committee on Post Office and Civil Service, May 19, 1970.--D. Why are the newspapers trying to kill direct mail? Excerpts from an address by James H. Rademacher, President, National Association of Letter Carriers.--E. A technique for influencing legislators (chart).".
- 79149165 description "Includes bibliographical references.".
- 79149165 extent "256 p.".
- 79149165 issued "1970".
- 79149165 issued "[c1970]".
- 79149165 language "eng".
- 79149165 publisher "Chicago".
- 79149165 spatial "United States".
- 79149165 subject "383.2/3".
- 79149165 subject "Advertising, Direct-mail.".
- 79149165 subject "HF5861 .C58".
- 79149165 subject "Postal service United States Third-class matter.".
- 79149165 tableOfContents "How the newspapers have engineered an image.--Seventeen years of wrongdoing.--What can the newspapers do to make amends for 17 years of wrongdoing?--Appendices (p. 41-256):--A. An anthology of deception; the evidence.--B. The best of C.O.P.E.; selected reprints of previous issues.--C. Testimony of Jack R. Cole before the House Committee on Post Office and Civil Service, May 19, 1970.--D. Why are the newspapers trying to kill direct mail? Excerpts from an address by James H. Rademacher, President, National Association of Letter Carriers.--E. A technique for influencing legislators (chart).".
- 79149165 title "Billions of false impressions; an anthology of deception, by John Lyle Shimek.".
- 79149165 type "text".