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- 79304026 contributor B3583659.
- 79304026 contributor B3583660.
- 79304026 created "1978.".
- 79304026 date "1978".
- 79304026 date "1978.".
- 79304026 dateCopyrighted "1978.".
- 79304026 description "Bibliography: p. 338-339.".
- 79304026 extent "iii, 339 p. :".
- 79304026 identifier "928311050X :".
- 79304026 issued "1978".
- 79304026 issued "1978.".
- 79304026 language "eng".
- 79304026 publisher "Amsterdam : ESOMAR,".
- 79304026 subject "659.1".
- 79304026 subject "Advertising Congresses.".
- 79304026 subject "Advertising Costs Congresses.".
- 79304026 subject "HF5821 .S455 1978".
- 79304026 title "Seminar on the Business of Advertising, Barcelona (Spain), 14th-17th June 1978.".
- 79304026 type "text".