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- 79355867 contributor B3626975.
- 79355867 created "1978.".
- 79355867 date "1978".
- 79355867 date "1978.".
- 79355867 dateCopyrighted "1978.".
- 79355867 description "Bibliography: p. 229-231".
- 79355867 extent "232 p. :".
- 79355867 issued "1978".
- 79355867 issued "1978.".
- 79355867 language "ger".
- 79355867 publisher "München : Ölschläger,".
- 79355867 spatial "Germany, West.".
- 79355867 subject "Advertising Germany, West.".
- 79355867 subject "Advertising.".
- 79355867 subject "HF5821 .H36".
- 79355867 title "Wie argumentiert Werbung : zur verbalen u. imaginalen Konzeption von Werbebotschaften : Rhetorik d. Codes, Analyse u. Methodendiskussion / André Heiz.".
- 79355867 type "text".