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- 79630577 contributor B3707222.
- 79630577 contributor B3707223.
- 79630577 created "1969.".
- 79630577 date "1969".
- 79630577 date "1969.".
- 79630577 dateCopyrighted "1969.".
- 79630577 description "Bibliography: leaves 31-32.".
- 79630577 extent "32 l.".
- 79630577 isPartOf "Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 243".
- 79630577 isPartOf "Purdue University, Lafayette, Ind. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 243".
- 79630577 issued "1969".
- 79630577 issued "1969.".
- 79630577 language "eng".
- 79630577 publisher "Lafayette, Ind., Krannert Graduate School of Industrial Administration, Purdue University,".
- 79630577 subject "658.83/4".
- 79630577 subject "Communication Social aspects.".
- 79630577 subject "Consumers.".
- 79630577 subject "HD6483 .P8 no. 243".
- 79630577 subject "Interpersonal relations.".
- 79630577 subject "New products.".
- 79630577 title "Opinion leadership and new product adoption, by John O. Summers and Charles W. King.".
- 79630577 type "text".