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- 80011092 contributor B3737066.
- 80011092 created "c1980.".
- 80011092 date "1980".
- 80011092 date "c1980.".
- 80011092 dateCopyrighted "c1980.".
- 80011092 description "Includes bibliographical references.".
- 80011092 extent "vii, 191 p. :".
- 80011092 identifier "0877581368".
- 80011092 issued "1980".
- 80011092 issued "c1980.".
- 80011092 language "eng".
- 80011092 publisher "Chicago, Ill. : American Marketing Association,".
- 80011092 subject "658.8/3".
- 80011092 subject "HF5415.2 .R32".
- 80011092 subject "Marketing research.".
- 80011092 title "Readings in managing the marketing research function / [compiled by] Lee Adler, Charles S. Mayer.".
- 80011092 type "text".