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- 80011347 contributor B3737387.
- 80011347 contributor B3737388.
- 80011347 created "c1980.".
- 80011347 date "1980".
- 80011347 date "c1980.".
- 80011347 dateCopyrighted "c1980.".
- 80011347 description "Bibliography: p. 274-285.".
- 80011347 extent "xv, 294 p. :".
- 80011347 identifier "0471049182".
- 80011347 isPartOf "Ronald series on marketing management".
- 80011347 issued "1980".
- 80011347 issued "c1980.".
- 80011347 language "eng".
- 80011347 publisher "New York : Wiley,".
- 80011347 subject "658.8/3".
- 80011347 subject "HF5415.15 .C47".
- 80011347 subject "New products.".
- 80011347 subject "Product management Case studies.".
- 80011347 subject "Product management.".
- 80011347 title "Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.".
- 80011347 type "text".