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- 80013112 contributor B3739678.
- 80013112 created "c1980.".
- 80013112 date "1980".
- 80013112 date "c1980.".
- 80013112 dateCopyrighted "c1980.".
- 80013112 description "Bibliography: p. 249.".
- 80013112 extent "xii, 253 p. :".
- 80013112 identifier "0471046345".
- 80013112 isPartOf "Ronald series on marketing management".
- 80013112 issued "1980".
- 80013112 issued "c1980.".
- 80013112 language "eng".
- 80013112 publisher "New York : Wiley,".
- 80013112 subject "658.5/75".
- 80013112 subject "HF5415.15 .C24".
- 80013112 subject "New products.".
- 80013112 subject "Product management.".
- 80013112 title "Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli.".
- 80013112 type "text".