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- 80023899 contributor B3753376.
- 80023899 contributor B3753377.
- 80023899 created "c1981.".
- 80023899 date "1981".
- 80023899 date "c1981.".
- 80023899 dateCopyrighted "c1981.".
- 80023899 description "Includes bibliographical references and index.".
- 80023899 extent "324 p. :".
- 80023899 identifier "0882442295 (pbk.)".
- 80023899 isPartOf "Grid series in advertising and journalism".
- 80023899 issued "1981".
- 80023899 issued "c1981.".
- 80023899 language "eng".
- 80023899 publisher "Columbus, Ohio : Grid Pub.,".
- 80023899 subject "659.1 19".
- 80023899 subject "Advertising.".
- 80023899 subject "HF5823 .Z4".
- 80023899 title "Creative strategy and tactics in advertising : a managerial approach to copywriting and production / Sherilyn K. Zeigler, J. Douglas Johnson.".
- 80023899 type "text".