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- 80029115 contributor B3759969.
- 80029115 contributor B3759970.
- 80029115 created "c1981.".
- 80029115 date "1981".
- 80029115 date "c1981.".
- 80029115 dateCopyrighted "c1981.".
- 80029115 description "Includes bibliographies and index.".
- 80029115 extent "xv, 533 p. :".
- 80029115 identifier "0205073255 (pbk.)".
- 80029115 issued "1981".
- 80029115 issued "c1981.".
- 80029115 language "eng".
- 80029115 publisher "Boston : Allyn and Bacon,".
- 80029115 subject "658.8 19".
- 80029115 subject "HF5415 .E67 1981".
- 80029115 subject "Marketing.".
- 80029115 title "Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.".
- 80029115 type "text".