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- 80065788 contributor B3768688.
- 80065788 contributor B3768689.
- 80065788 created "c1981.".
- 80065788 date "1981".
- 80065788 date "c1981.".
- 80065788 dateCopyrighted "c1981.".
- 80065788 description "Includes bibliographical references and indexes.".
- 80065788 extent "xxv, 685 p. :".
- 80065788 isPartOf "The Dryden Press series in marketing".
- 80065788 issued "1981".
- 80065788 issued "c1981.".
- 80065788 language "eng".
- 80065788 publisher "Chicago : Dryden Press,".
- 80065788 subject "658.8 19".
- 80065788 subject "HF5415 .K849".
- 80065788 subject "Marketing.".
- 80065788 title "Marketing / David L. Kurtz, Louis E. Boone.".
- 80065788 type "text".