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- 80903176 contributor B3931267.
- 80903176 contributor B3931268.
- 80903176 created "c1980.".
- 80903176 date "1980".
- 80903176 date "c1980.".
- 80903176 dateCopyrighted "c1980.".
- 80903176 description "Includes bibliographical references and index.".
- 80903176 extent "xv, 560 p. :".
- 80903176 issued "1980".
- 80903176 issued "c1980.".
- 80903176 language "eng".
- 80903176 publisher "New Delhi : Tata McGraw-Hill,".
- 80903176 spatial "India".
- 80903176 spatial "India.".
- 80903176 subject "658.8/00954 19".
- 80903176 subject "HF5415.12.I5 M43".
- 80903176 subject "Marketing India Case studies.".
- 80903176 subject "Marketing India.".
- 80903176 title "Marketing : environment, concepts, and cases / Subhash C. Mehta, in collaboration with Keshav Prasad.".
- 80903176 type "text".