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- 81000002 contributor B3940485.
- 81000002 contributor B3940486.
- 81000002 contributor B3940487.
- 81000002 created "c1981.".
- 81000002 date "1981".
- 81000002 date "c1981.".
- 81000002 dateCopyrighted "c1981.".
- 81000002 description "Includes bibliographical references.".
- 81000002 extent "vi, 244 p. :".
- 81000002 identifier "0877571481".
- 81000002 isPartOf "Proceedings series (American Marketing Association)".
- 81000002 isPartOf "Proceedings series - American Marketing Association".
- 81000002 issued "1981".
- 81000002 issued "c1981.".
- 81000002 language "eng".
- 81000002 publisher "Chicago, Ill. : American Marketing Association,".
- 81000002 subject "380.1 19".
- 81000002 subject "HF5411 .A16 1981".
- 81000002 subject "Service industries Marketing Congresses.".
- 81000002 title "Marketing of services / [edited by] James H. Donnelly, William R. George.".
- 81000002 type "text".