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- 81002706 contributor B3943869.
- 81002706 created "c1981.".
- 81002706 date "1981".
- 81002706 date "c1981.".
- 81002706 dateCopyrighted "c1981.".
- 81002706 description "Bibliography: p. 293-313.".
- 81002706 description "Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin -- Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu -- Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon.".
- 81002706 extent "328 p. ;".
- 81002706 identifier "0803915780".
- 81002706 identifier 81002706-d.html.
- 81002706 issued "1981".
- 81002706 issued "c1981.".
- 81002706 language "eng".
- 81002706 publisher "Beverly Hills : Sage Publications,".
- 81002706 spatial "United States.".
- 81002706 subject "302.2/3 19".
- 81002706 subject "Government publicity United States.".
- 81002706 subject "HN90.M3 P8".
- 81002706 subject "Mass media Social aspects United States.".
- 81002706 subject "Propaganda.".
- 81002706 tableOfContents "Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin -- Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu -- Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon.".
- 81002706 title "Public communication campaigns / edited by Ronald E. Rice, William J. Paisley.".
- 81002706 type "text".