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- 81003638 contributor B3945036.
- 81003638 contributor B3945037.
- 81003638 created "c1982.".
- 81003638 date "1982".
- 81003638 date "c1982.".
- 81003638 dateCopyrighted "c1982.".
- 81003638 description "Bibliography: p. 229-239.".
- 81003638 extent "xii, 283 p. :".
- 81003638 identifier "0201000792 :".
- 81003638 issued "1982".
- 81003638 issued "c1982.".
- 81003638 language "eng".
- 81003638 publisher "Reading, Mass. : Addison-Wesley,".
- 81003638 subject "658.8 19".
- 81003638 subject "HF5415 .B626".
- 81003638 subject "Marketing Handbooks, manuals, etc.".
- 81003638 title "Strategic marketing : a handbook for entrepreneurs and managers / Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard.".
- 81003638 type "text".