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- 81004699 contributor B3946365.
- 81004699 created "c1982.".
- 81004699 date "1982".
- 81004699 date "c1982.".
- 81004699 dateCopyrighted "c1982.".
- 81004699 description "Includes bibliographical references and indexes.".
- 81004699 extent "xix, 668 p. :".
- 81004699 identifier "0471057185".
- 81004699 isPartOf "Wiley series in marketing".
- 81004699 issued "1982".
- 81004699 issued "c1982.".
- 81004699 language "eng".
- 81004699 publisher "New York : Wiley,".
- 81004699 subject "658.5 19".
- 81004699 subject "HF5415.15 .P39 1982".
- 81004699 subject "Product management.".
- 81004699 title "Product management : strategy and organization / Edgar A. Pessemier.".
- 81004699 type "text".