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- 81006912 contributor B3949114.
- 81006912 contributor B3949115.
- 81006912 created "c1982.".
- 81006912 date "1982".
- 81006912 date "c1982.".
- 81006912 dateCopyrighted "c1982.".
- 81006912 description "Includes bibliographical references and index.".
- 81006912 extent "xiv, 657 p. :".
- 81006912 identifier "0882442449".
- 81006912 isPartOf "Grid series in advertising and journalism".
- 81006912 issued "1982".
- 81006912 issued "c1982.".
- 81006912 language "eng".
- 81006912 publisher "Columbus, Ohio : Grid Pub.,".
- 81006912 subject "659.1/11 19".
- 81006912 subject "Advertising Management.".
- 81006912 subject "HF5823 .L43".
- 81006912 title "Advertising management : criteria, analysis, and decision making / John D. Leckenby, Nugent Wedding.".
- 81006912 type "text".