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- 81014316 contributor B3958508.
- 81014316 created "c1982.".
- 81014316 date "1982".
- 81014316 date "c1982.".
- 81014316 dateCopyrighted "c1982.".
- 81014316 description "Includes bibliographies.".
- 81014316 extent "xii, 591 p. :".
- 81014316 identifier "007048922X (pbk.)".
- 81014316 isPartOf "McGraw-Hill series in marketing".
- 81014316 issued "1982".
- 81014316 issued "c1982.".
- 81014316 language "eng".
- 81014316 publisher "New York : McGraw-Hill,".
- 81014316 subject "658.8 19".
- 81014316 subject "HF5415.13 .R364".
- 81014316 subject "Marketing Management.".
- 81014316 subject "Marketing.".
- 81014316 title "Readings in marketing strategies and programs / [compiled by] Joseph P. Guiltinan, Gordon W. Paul.".
- 81014316 type "text".