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- 81020937 contributor B3966752.
- 81020937 created "1982, c1977.".
- 81020937 date "1982".
- 81020937 date "1982, c1977.".
- 81020937 dateCopyrighted "1982, c1977.".
- 81020937 description "Includes bibliographies and index.".
- 81020937 extent "675 p. :".
- 81020937 identifier "0898744474".
- 81020937 isPartOf "Wiley/Hamilton series in marketing.".
- 81020937 issued "1982".
- 81020937 issued "1982, c1977.".
- 81020937 language "eng".
- 81020937 publisher "Malabar, Fla. : R.E. Krieger Pub. Co.,".
- 81020937 subject "658.8 19".
- 81020937 subject "HF5415 .P442 1982".
- 81020937 subject "Marketing.".
- 81020937 title "Marketing : a contemporary introduction / Robin Peterson.".
- 81020937 type "text".