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- 81065113 contributor B3976168.
- 81065113 contributor B3976169.
- 81065113 created "1981.".
- 81065113 date "1981".
- 81065113 date "1981.".
- 81065113 dateCopyrighted "1981.".
- 81065113 description "Includes bibliographical references and index.".
- 81065113 extent "xix, 732 p. :".
- 81065113 identifier "0256024197".
- 81065113 issued "1981".
- 81065113 issued "1981.".
- 81065113 language "eng".
- 81065113 publisher "Plano, Tex. : Business Publications,".
- 81065113 subject "658.8 19".
- 81065113 subject "HF5415.13 .B448 1981".
- 81065113 subject "Marketing Decision making Case studies.".
- 81065113 subject "Marketing Management Case studies.".
- 81065113 title "Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.".
- 81065113 type "text".