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- 81067231 contributor B3978061.
- 81067231 contributor B3978062.
- 81067231 created "c1982.".
- 81067231 date "1982".
- 81067231 date "c1982.".
- 81067231 dateCopyrighted "c1982.".
- 81067231 description "Includes bibliographies and index.".
- 81067231 extent "xxi, 710 p., [8] p. of plates :".
- 81067231 identifier "0030600499".
- 81067231 issued "1982".
- 81067231 issued "c1982.".
- 81067231 language "eng".
- 81067231 publisher "Chicago : Dryden Press,".
- 81067231 subject "659.1 19".
- 81067231 subject "Advertising.".
- 81067231 subject "HF5823 .D78 1982".
- 81067231 title "Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.".
- 81067231 type "text".