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- 81145355 contributor B4031120.
- 81145355 contributor B4031121.
- 81145355 created "1979.".
- 81145355 date "1979".
- 81145355 date "1979.".
- 81145355 dateCopyrighted "1979.".
- 81145355 description "Bibliography: p. 181-196.".
- 81145355 extent "xiii, 197 p. :".
- 81145355 isPartOf "Report (Marketing Science Institute) ; no. 79-115.".
- 81145355 isPartOf "Report / Marketing Science Institute ; no. 79-115".
- 81145355 issued "1979".
- 81145355 issued "1979.".
- 81145355 language "eng".
- 81145355 publisher "Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute,".
- 81145355 subject "659.1 19".
- 81145355 subject "Advertising Economic aspects Research.".
- 81145355 subject "HF5814 .A45".
- 81145355 title "Appraising research on advertising's economic impacts / by Mark S. Albion and Paul W. Farris.".
- 81145355 type "text".