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- 81623006 contributor B4150335.
- 81623006 contributor B4150336.
- 81623006 created "[1981]".
- 81623006 date "1981".
- 81623006 date "[1981]".
- 81623006 dateCopyrighted "[1981]".
- 81623006 description "Bibliography: p. 21-22.".
- 81623006 extent "78, 11 p. :".
- 81623006 isPartOf "Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ; no. 755.".
- 81623006 isPartOf "Paper / Institute for research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ; no. 755".
- 81623006 issued "1981".
- 81623006 issued "[1981]".
- 81623006 language "eng".
- 81623006 publisher "West Lafayette, Ind. : Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University,".
- 81623006 subject "658/.001/9 s 659.14/3 19".
- 81623006 subject "HD6483 .P8 no. 755 HF6146.T42".
- 81623006 subject "Television advertising.".
- 81623006 title "Characteristics of optimal, simulated, spot TV advertising schedules / by Cornelis A. de Kluyver, Moshe M. Givon.".
- 81623006 type "text".