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- 82082880 contributor B4211064.
- 82082880 contributor B4211065.
- 82082880 created "1983.".
- 82082880 date "1983".
- 82082880 date "1983.".
- 82082880 dateCopyrighted "1983.".
- 82082880 description "Includes bibliographical references.".
- 82082880 extent "xix, 648 p. :".
- 82082880 identifier "0256029369".
- 82082880 isPartOf "The Irwin series in marketing".
- 82082880 issued "1983".
- 82082880 issued "1983.".
- 82082880 language "eng".
- 82082880 publisher "Homewood, Ill. : R.D. Irwin,".
- 82082880 subject "658.8/02 19".
- 82082880 subject "HF5415 .C6944 1983".
- 82082880 subject "Marketing Case studies.".
- 82082880 title "Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr.".
- 82082880 type "text".