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- 82083441 contributor B4211593.
- 82083441 contributor B4211594.
- 82083441 created "1983.".
- 82083441 date "1983".
- 82083441 date "1983.".
- 82083441 dateCopyrighted "1983.".
- 82083441 description "Includes bibliographical references and index.".
- 82083441 extent "xv, 542 p. :".
- 82083441 identifier "0256029415".
- 82083441 issued "1983".
- 82083441 issued "1983.".
- 82083441 language "eng".
- 82083441 publisher "Homewood, Ill. : R.D. Irwin,".
- 82083441 subject "658.8 19".
- 82083441 subject "HF5415 .M378 1983".
- 82083441 subject "Marketing.".
- 82083441 title "Essentials of marketing / E. Jerome McCarthy, Stanley J. Shapiro.".
- 82083441 type "text".