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- 83001137 contributor B4388147.
- 83001137 contributor B4388148.
- 83001137 created "c1983.".
- 83001137 date "1983".
- 83001137 date "c1983.".
- 83001137 dateCopyrighted "c1983.".
- 83001137 extent "viii, 256 p. :".
- 83001137 identifier "0471875074 (pbk.) :".
- 83001137 issued "1983".
- 83001137 issued "c1983.".
- 83001137 language "eng".
- 83001137 publisher "New York : Wiley,".
- 83001137 subject "659.1 19".
- 83001137 subject "Advertising Case studies.".
- 83001137 subject "HF5823 .P353 1983".
- 83001137 subject "Sales promotion Case studies.".
- 83001137 title "Cases in advertising and promotion management / Charles H. Patti, John H. Murphy.".
- 83001137 type "text".