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- 83001674 contributor B4388800.
- 83001674 contributor B4388801.
- 83001674 created "c1984.".
- 83001674 date "1984".
- 83001674 date "c1984.".
- 83001674 dateCopyrighted "c1984.".
- 83001674 description "Includes bibliographies and index.".
- 83001674 extent "x, 391 p. :".
- 83001674 identifier "0882442627 (hard) :".
- 83001674 identifier "0882442635 (pbk.) :".
- 83001674 isPartOf "Grid series in advertising and journalism".
- 83001674 issued "1984".
- 83001674 issued "c1984.".
- 83001674 language "eng".
- 83001674 publisher "Columbus, Ohio : Grid Pub.,".
- 83001674 spatial "United States.".
- 83001674 subject "659.14/0973 19".
- 83001674 subject "Broadcast advertising United States.".
- 83001674 subject "HF6146.B74 Z44 1984".
- 83001674 title "Broadcast advertising : a comprehensive working textbook / Sherilyn K. Zeigler, Herbert H. Howard.".
- 83001674 type "text".