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- 83001691 contributor B4388824.
- 83001691 created "c1984.".
- 83001691 date "1984".
- 83001691 date "c1984.".
- 83001691 dateCopyrighted "c1984.".
- 83001691 description "Includes bibliographical references and indexes.".
- 83001691 extent "x, 494 p. :".
- 83001691 identifier "0882442643 :".
- 83001691 isPartOf "Grid series in marketing".
- 83001691 issued "1984".
- 83001691 issued "c1984.".
- 83001691 language "eng".
- 83001691 publisher "Columbus, Ohio : Grid Pub.,".
- 83001691 subject "658.8 19".
- 83001691 subject "Communication in marketing.".
- 83001691 subject "HF5415.123 .N52 1984".
- 83001691 subject "Marketing.".
- 83001691 title "Marketing communication and promotion : text and cases / William G. Nickels.".
- 83001691 type "text".