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- 83007974 contributor B4396801.
- 83007974 contributor B4396802.
- 83007974 created "c1984.".
- 83007974 date "1984".
- 83007974 date "c1984.".
- 83007974 dateCopyrighted "c1984.".
- 83007974 description "Includes bibliographical references and index.".
- 83007974 extent "xvi, 794 p. :".
- 83007974 identifier "0024217808".
- 83007974 issued "1984".
- 83007974 issued "c1984.".
- 83007974 language "eng".
- 83007974 publisher "New York : Macmillan ; London : Collier Macmillan,".
- 83007974 subject "658.8/3 19".
- 83007974 subject "HF5415.2 .T83 1984".
- 83007974 subject "Marketing research Case studies.".
- 83007974 subject "Marketing research.".
- 83007974 title "Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.".
- 83007974 type "text".