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- 83011544 contributor B4401460.
- 83011544 contributor B4401461.
- 83011544 created "c1984.".
- 83011544 date "1984".
- 83011544 date "c1984.".
- 83011544 dateCopyrighted "c1984.".
- 83011544 description "Includes bibliographical references and indexes.".
- 83011544 extent "xx, 810 p. :".
- 83011544 identifier "0030640873".
- 83011544 isPartOf "The Dryden Press series in marketing".
- 83011544 issued "1984".
- 83011544 issued "c1984.".
- 83011544 language "eng".
- 83011544 publisher "Chicago : Dryden Press,".
- 83011544 subject "658.8 19".
- 83011544 subject "HF5415 .K849 1984".
- 83011544 subject "Marketing.".
- 83011544 title "Marketing / David L. Kurtz, Louis E. Boone.".
- 83011544 type "text".