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- 83019970 contributor B4412356.
- 83019970 created "c1984.".
- 83019970 date "1984".
- 83019970 date "c1984.".
- 83019970 dateCopyrighted "c1984.".
- 83019970 description "Bibliography: p. 666-672.".
- 83019970 extent "xxi, 682 p. :".
- 83019970 identifier "0070088659".
- 83019970 isPartOf "McGraw-Hill series in marketing".
- 83019970 issued "1984".
- 83019970 issued "c1984.".
- 83019970 language "eng".
- 83019970 publisher "New York : McGraw-Hill,".
- 83019970 subject "658.8/02 19".
- 83019970 subject "HF5415.13 .B775 1984".
- 83019970 subject "Marketing Management.".
- 83019970 title "Marketing management : a strategic planning approach / Victor P. Buell.".
- 83019970 type "text".