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- 83021801 contributor B4414615.
- 83021801 created "c1984.".
- 83021801 date "1984".
- 83021801 date "c1984.".
- 83021801 dateCopyrighted "c1984.".
- 83021801 description "Includes bibliographical references and index.".
- 83021801 extent "xvii, 615 p. :".
- 83021801 identifier "0314778519 :".
- 83021801 issued "1984".
- 83021801 issued "c1984.".
- 83021801 language "eng".
- 83021801 publisher "St. Paul, Minn. : West Pub. Co.,".
- 83021801 subject "658.8/2 19".
- 83021801 subject "HF5438.5 .B843 1984".
- 83021801 subject "Sales promotion.".
- 83021801 title "Promotion management : a strategic approach / John J. Burnett.".
- 83021801 type "text".