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- 83026017 contributor B4420041.
- 83026017 created "c1984.".
- 83026017 date "1984".
- 83026017 date "c1984.".
- 83026017 dateCopyrighted "c1984.".
- 83026017 description "Includes bibliographies and indexes.".
- 83026017 extent "xi, 281 p. :".
- 83026017 identifier "0471080608 :".
- 83026017 isPartOf "Ronald series on marketing management, 0275-875X".
- 83026017 issued "1984".
- 83026017 issued "c1984.".
- 83026017 language "eng".
- 83026017 publisher "New York : Wiley,".
- 83026017 subject "658.8/2 19".
- 83026017 subject "HF5415 .A36 1984".
- 83026017 subject "Marketing.".
- 83026017 subject "Sales promotion.".
- 83026017 title "Promotion : a guide to effective promotional planning, strategies, and executions / Dan Ailloni-Charas.".
- 83026017 type "text".