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- 83048681 contributor B4425375.
- 83048681 created "c1984.".
- 83048681 date "1984".
- 83048681 date "c1984.".
- 83048681 dateCopyrighted "c1984.".
- 83048681 description "Bibliography: p. 513-515.".
- 83048681 extent "xxii, 522 p. :".
- 83048681 identifier "0029037204".
- 83048681 identifier 83048681.html.
- 83048681 identifier 83048681-t.html.
- 83048681 identifier 83048681-s.html.
- 83048681 issued "1984".
- 83048681 issued "c1984.".
- 83048681 language "eng".
- 83048681 publisher "New York : Free Press ; London : Collier Macmillan,".
- 83048681 subject "658.8 19".
- 83048681 subject "HF5415.13 .B597 1984".
- 83048681 subject "Marketing Management Case studies.".
- 83048681 subject "Marketing Management.".
- 83048681 title "Managing marketing : text, cases, and readings / Thomas V. Bonoma.".
- 83048681 type "text".