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- 83070055 contributor B4431237.
- 83070055 contributor B4431238.
- 83070055 created "1983.".
- 83070055 date "1983".
- 83070055 date "1983.".
- 83070055 dateCopyrighted "1983.".
- 83070055 extent "xvii, 811 p. :".
- 83070055 identifier "0256029326".
- 83070055 issued "1983".
- 83070055 issued "1983.".
- 83070055 language "eng".
- 83070055 publisher "Plano, Tex. : Business Publications,".
- 83070055 subject "659.1 19".
- 83070055 subject "Advertising Case studies.".
- 83070055 subject "HF5823 .Q44 1983".
- 83070055 subject "Sales promotion Case studies.".
- 83070055 title "Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.".
- 83070055 type "text".