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- 83072177 contributor B4433257.
- 83072177 contributor B4433258.
- 83072177 created "c1984.".
- 83072177 date "1984".
- 83072177 date "c1984.".
- 83072177 dateCopyrighted "c1984.".
- 83072177 description "Includes bibliographical references and index.".
- 83072177 extent "xii, 532 p. :".
- 83072177 identifier "0872510891".
- 83072177 issued "1984".
- 83072177 issued "c1984.".
- 83072177 language "eng".
- 83072177 publisher "Chicago, IL : Crain Books,".
- 83072177 subject "659.1/13 19".
- 83072177 subject "Advertising campaigns.".
- 83072177 subject "HF5823 .S3636 1984".
- 83072177 title "Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.".
- 83072177 type "text".