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- 83135601 alternative "Current television advertising copy research practices among major advertisers and advertising agencies.".
- 83135601 contributor B4473240.
- 83135601 contributor B4473241.
- 83135601 contributor B4473242.
- 83135601 created "c1982.".
- 83135601 date "1982".
- 83135601 date "c1982.".
- 83135601 dateCopyrighted "c1982.".
- 83135601 description "Includes bibliographical references.".
- 83135601 extent "ii, 70 p. :".
- 83135601 issued "1982".
- 83135601 issued "c1982.".
- 83135601 language "eng".
- 83135601 publisher "New York, N.Y. (3 East 54th St., New York 10022) : ARF,".
- 83135601 subject "659.14/3 19".
- 83135601 subject "Advertising Research.".
- 83135601 subject "Advertising copy.".
- 83135601 subject "HF6146.T42 L57 1982".
- 83135601 subject "Television advertising.".
- 83135601 title "Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research Foundation survey / Benjamin Lipstein, James Neelankavil.".
- 83135601 type "text".