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- 83199184 contributor B4538272.
- 83199184 created "c1983.".
- 83199184 date "1983".
- 83199184 date "c1983.".
- 83199184 dateCopyrighted "c1983.".
- 83199184 description "Bibliography: p. 183-196.".
- 83199184 extent "iv, 196 p. :".
- 83199184 identifier "3790802913".
- 83199184 isPartOf "Konsum und Verhalten ; Bd. 4".
- 83199184 issued "1983".
- 83199184 issued "c1983.".
- 83199184 language "ger".
- 83199184 publisher "Würzburg : Physica-Verlag,".
- 83199184 subject "659.14/3 19".
- 83199184 subject "HF6146.T42 K45 1983".
- 83199184 subject "Television advertising.".
- 83199184 title "Wirksame Fernsehwerbung : die Anwendung der Aktivierungstheorie auf die Gestaltung von Werbespots / Beate von Keitz.".
- 83199184 type "text".