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- 84000970 contributor B4619043.
- 84000970 created "c1984.".
- 84000970 date "1984".
- 84000970 date "c1984.".
- 84000970 dateCopyrighted "c1984.".
- 84000970 description "Includes bibliographical references and index.".
- 84000970 extent "xvii, 745 p. :".
- 84000970 identifier "0534031064 :".
- 84000970 issued "1984".
- 84000970 issued "c1984.".
- 84000970 language "eng".
- 84000970 publisher "Boston, Mass. : Kent Pub. Co.,".
- 84000970 subject "658.8/2 19".
- 84000970 subject "Advertising.".
- 84000970 subject "Consumers.".
- 84000970 subject "HF5415 .D64 1984".
- 84000970 subject "Marketing.".
- 84000970 subject "Sales promotion.".
- 84000970 title "Promotion : analysis, creativity, and strategy / William P. Dommermuth.".
- 84000970 type "text".